Companies that use effective content marketing strategy always look forward to increasing brand visibility, reaching potential customers, and building an audience.
A great example of this is Red Bull, which has implemented an innovative and effective content marketing strategy to great success.
They have focused on creating exciting content that appeals to their target audience while also pushing their product.
This includes sponsoring extreme sports events around the world as well as creating several branded series such as “Red Bull Stratos” – which featured Felix Baumgartner’s freefall from space – and “Red Bull Rampage” – which showcases mountain bikers performing incredible feats across Utah desert landscapes.
By creating entertaining and engaging content, they successfully reached a global audience of over 600 million people.
Another company that has used content marketing effectively is Airbnb. The company has used its blog to create thrilling stories about customers and their experiences with Airbnb rentals all over the world.
These blog posts often feature stunning visuals and inspiring stories about travelers who have achieved uncommon dreams thanks to Airbnb.
The blog posts not only serve as promotional material but also appeal to travelers in all of us who are looking for unique experiences around the world.
In addition to using its own website for promotion, Airbnb has also partnered with various media outlets such as BuzzFeed Media, Refinery29, and Vice Media to spread its message even further.
Finally, the clothing brand Patagonia is another excellent example of successful content marketing.
To communicate their environmental stance on sustainability, Patagonia created a film called “Worn Wear” which showcased how companies can create better products through meaningful repairs instead of replacing clothes every time they become worn out or outdated.
The film was released on YouTube where it gained 8 million views in two months and went viral worldwide due to its powerful message about sustainability in the fashion industry.
Additionally, Patagonia also sponsors outdoor activities such as rock-climbing competitions or movies related to outdoor exploration in order to further promote its values while appealing directly to customers interested in outdoor activities or environmentalism in general.